objective

Developing identity for the fall season New York Fashion Week event held seasonally in New York City.

concept

The main concept centers around applying relevant typographic information onto sewing patterns that are unique to each designer’s work for that season. The posters are designed as engaging sculptural pieces to be placed around the city, and the identity as a whole was designed to be flexible, and work well in a wide variety of venues and applications.

project scope

campaign design / branding design

my role

designer