challenge

Spearheaded the shipping container exhibition booth design project for simplehuman International Home + Housewares Show. A creative approach to booth design with on-brand esthetic and cost-efficiency.

solution

Utilized shipping containers as exhibition booth, retail environment, and meeting room to efficiently represent simplehuman brand voice. We were able to utilize shipping containers to ship display fixtures/products to minimize additional costs. Responsible for concept development to graphic design, budget, timeline, vendor management, set-up, and dismantle. The booth design won the 2016 Edge Award for exhibit design and graphic excellence.

project scope

exhibition design / branding design / graphic design

my role

design lead / project manager