challenge

Developing a distinguished branding voice for Ilford—a UK manufacturer of photographic materials known worldwide for its black-and-white film, papers and chemicals.

solution

Distinguished branding approach: stable, experimental, transforming, trustworthy, and professional. The use of bright blue combined with bold black and white photography lends a lively new voice to the brand. Application of gradients and the choice of photography convey the idea of processing and exposure. Lids for chemical packaging feature the new Ilford logo in three-dimensional molded plastic—boldly communicating the brand while offering stackable, space-saving, and easy carrying convenience.

project scope

branding design / packaging design / logo design

my role

designer