challenge

Creative concept development of the Oregon state seal and a brand extension that help promote the state rebranding.

solution

A redesign of the Oregon state seal, for use in identifying and promoting the state. The new design, as well as the overall brand voice, symbolizes Oregon’s evolution into a friendly, majestic, hip, and green state.

Treehouse is a brand extension for the Oregon-based Columbia sportswear company. The main target audiences would be people who are into active sports and camping activities. All products are environmentally friendly and utilize recyclable materials that derived from Oregon forestry products. The usage of resealable closures and recycled Tyvek materials benefit consumers with packaging that is lightweight, durable, and convenient.

project scope

branding design / packaging design / logo design

my role

designer