challenge

To promote simplehuman’s newest sensor mirror products and feature their tru-lux light technology in a way that would capture attention on a busy street.

solution

simplehuman sensor mirrors are designed to automatically light up when their sensors are activated. Made a “sensor mirror wall” that choreographed the sensor mirrors’ LED sensor lights for intriguing visual impact. Pedestrians would walk by, triggering the lights to turn on and lead to interaction with the mirrors. It allowed them to experience the tru-lux light of simplehuman’s sensor mirrors close-up.

project scope

window design

my role

design lead / project manager (collaboration with the engineering team/marketing team)