EXPERIENCE DESIGN T-MOBILE MLB ALL Star pitch

challenge

Create a fun, interactive experience that celebrates the 2022 All-Star Game and T-Mobile’s MLB partnership and drives traffic into the San Francisco, Santa Monica, and Times Square Signature stores.

solution

project scope

experience design

my role

senior designer

  • Let’s hype the excitement of the Home Run Derby and T-Mobile’s nationwide 5G Network with one fun-filled experience.

  • combine a virtual batting cage, the over-the-top fun of retro console gaming, and a mini-golf aesthetic.

  • use gameplay animations on exterior screens. visitors can see just how far our signal goes.

  • The Dinger Tank

  • The Dinger Tank

  • The Dinger Tank

  • Batta Batta Ding! take one part sideshow, one part oversized sports equipment, and some tech bells and whistles.

  • create a fun and eye- (and ear-) catching way for visitors to swing and win.

  • A motion sensor that can track the speed of the user’s swing and translate it into the score on our giant bat power meter. 

  • Welcome to the bigs ball. a too-cool motion control video you can share with your adoring fans (or grandma).

  • A photo booth that lets you pretend you’re slapping the game-winning dinger in front of a roaring crowd and capturing it.

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