challenge

simplehuman’s very first brand collaboration giftsets launch. simplehuman partnered with Antica Farmacista and Nest for collaboration to promote the latest foam cartridge sensor pump. Delivered luxury fragrance, superior foaming hand wash, and technology-based tools for efficient living.

solution

In charge of designing the consumer open box experience from package structure, graphic language (collaborated with brands' guideline), art-directed rendering creation, photoshoot, and image retouching. Successfully increased brand exposure at major beauty retailers such as Bloomingdale's, Neiman Marcus, Saks Fifth Avenue.

project scope

packaging design / consumer experience design

my role

design lead / project manager