challenge

simplehuman’s very first sensor mirror campaign launch in Tokyo, Japan. POP-UP shop at Omotesando Hills, Japan.

solution

Created a consistent and on-brand approach for the POP-UP shop with merchandising design. Led teams to design, execute, and launch simplehuman’s very first sensor mirror campaign in Tokyo, Japan.

project scope

retail experience design / merchandising design / POP display design / graphic design

my role

design director (collaboration with the marketing team)