CHALLENGE

To promote simplehuman’s sensor mirror products with exclusive tru-lux technology in a retail environment.

solution

Created simplehuman’s very first pop-up shop at Macy’s Herald Square, New York. We designed an on-brand retail experience with dynamic graphics and store layouts to intrigue shoppers to step in and learn more about the innovative tru-lux technology. Successfully communicate and distinguish the difference among different types of sensor mirrors and their distinctive features for a well-rounded shopping experience.

project scopE

retail experience design / merchandising design / graphic design

my role

design director (collaboration with the marketing team)